Course Structure

#	?Course Name?	?Credits		#	?Course Name	?Credits
?Semester I			? ??	Semester II
1	Introduction to Media and Communication	04		1	Introduction to Visual Communication	04
2	Journalism: Principles, Process and Practice	04		2	Reporting, Editing and Design	04
3	Contemporary India: History and Politics	04		3	Media and Society	04
4	English for Communication - I	03		4	English for Communication - II	03
5	Media and Information Literacy	03		5	Additional Language Course I German/French/Spanish/Sanskrit	03
6	Indian Constitution	02		6	Environmental Humanities	02

#	Course Name	?Credits		#	?Course Name	?Credits
?Semester III			? ? ? ?	Semester IV
1	Media Laws and Ethics	04		1	Media 沙巴体育	04
2	Introduction to?Marketing Communication	04		2	Audio-Visual Production	04
3	Broadcast Media	04		3	Elective - I	04
4	Open Elective - I	03		4	Open Elective - II	03
5	Additional Language Course II German/French/Spanish/Sanskrit	03		5	Academic Writing	03
6	Photography	02		?

Semester IV	Elective - I
Specialisation	Courses
Multimedia Journalism	Specialized Reporting – I(Art, Entertainment and Lifestyle)
Marketing Communication	Brand and Advertising
Audio-Visual Production	Introduction to Theatre

#	?Course Name?	?Credits		#	?Course Name	?Credits
?Semester V			? ? ? ?	Semester VI
1	Media Economics, Business and Management	04		1	Communication for Development	04
2	Elective - II	04		2	Elective - V	04
3	Elective - III	04		3	Elective - VI	04
4	Elective - IV	04		4	Graphics and Animation	03
5	Event Management	03		5	SECC - Capstone Project*	06
6	Internship	02		6	沙巴体育 Methodology**	06
?				?	?	?

* Only for those exiting with Degree after 6th Semester.
** Only for students who have opted for Honours.

?Semester V						? ? ? ??	?Semester VI
Specialisation	Elective - II	? ??	Elective - III	? ??	Elective - IV		Elective - V	??	Elective - VI
Multimedia Journalism	Specialized Reporting – II (Health, Environment and Education)		Data Journalism		Sports Journalism?		Business Journalism		Political Journalism
Marketing Communication	Content and Content Marketing		Public Relations and Corporate Communication		Digital Media Marketing		Promotion and Retail		Media Planning
Audio-Visual Production	Production Management		Film Studies		Scriptwriting		Documentary Filmmaking		Fiction Filmmaking

?Semester VII*
Specialisation Track A -? Multimedia Communication	? ??	Specialisation Track B -? Marketing Communication	? ?	Specialisation Track C - Film Studies
Media Psychology		Understanding Consumers		Realism and Documentaries
Development Theories and Practices		Basic Statistics for Marketing		Indian Cinema
Communication Theories		Advanced Digital Marketing		Hollywood: Studios, Genres, and Classics
Cultural Studies		Market 沙巴体育 & Data Analysis		Cinema of Asia and the Middle East
Policy and Communication		E-Commerce		Film Market: Trends and Distribution
Semester VIII*
Global Politics	?	Crisis Communication and Management	?	European Cinema
Gender Studies	?	Media and Entertainment Management	?	Film Making Practice
Alpha Numeral – A, B and C will be suffixed in the Course Code

* Four (04) credits each; a total of 20 credits

* 沙巴体育 Track only
** Academic Track

Last date to Apply

沙巴体育 Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.

Apply Now

沙巴体育 Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.

Apply Now

沙巴体育 Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.

沙巴体育 Academy of Higher Education not only caters to one’s academic needs, but also lays emphasis on all-round development of its students.